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DASA | DIGITAL PRODUCT

Nav is a digital healthcare platform that leverages data and UX/product methods to enhance the patients' and doctors' experience. I joined Dasa in July 2020 and helped the company launch the telemedicine platform and host over 100k appointments, managing the patients' and the doctors' digital products.

CONTEXT

When the pandemic broke out, Dasa's main business (laboratory testing) was in trouble since people were staying at home and postponing elective treatments. However, one of the largest health companies in the country could not stay out of the war against Covid-19: a telemedicine emergency service put together in 2 weeks. In this way, we could help to screen patients and test and refer only symptomatic patients to hospitals. Prescribed and referred patients were guided to use services from the Dasa group, and thus Nav, a health navigation platform, was born.

Image by National Cancer Institute

PRODUCT VISION

Through data and seamless experiences, Nav seeks to increase the quality of care and reduce health costs, thus increasing people's access to the Brazilian supplementary health system.

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MAIN PRODUCT INCREMENTS

– General practitioner emergency service;

– Specialists appointment scheduling (full calendar for doctors and secretaries + self service scheduling interface for patients);

– Ability to create clinics and manage users (UMS);

– Waiting time estimate and patient connection test;

– Health insurance partners eligibility integration;
– SOAP Electronic Health Record (HL7 FHIR interoperable);

– Documents exchange between doctors and patients;

– Clinical summary (with previous appointments and lab tests results) available for doctors;

– Electronic prescription integration (doctors prescribe and patients collect the prescriptions in the platform);

– Patient referral tool (navigated revenue);

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RESULTS

– Hosted over 100k appointments (YTD)

– Generated over R$ 35MM in navigated revenue (YTD)

– Increased appointment success rate from ~60% to 87%

– Increased Hotjar income evaluation from 1.6 to 3.9 (out of 5)

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ROLES AND ACTIVITIES

At Dasa I was a Group Product Manager responsible for the telemedicine platform. I managed 5 Product Managers (squads) and coordinated their roadmaps and backlogs to reach product goals.

Activities performed:

– Influence Product Vision;

– OKRs unfolding to telemedicine product and teams; 

– Prioritize actions based on value (for users and for the company);
– Define the Product Roadmap;

– Define Product Discovery methods and approach;

– Career leadership/mentorship (5 PMs);

– Stakeholder management.

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